DesignShop [by Material Bank]
Brand, Marketing, and Retail
Experience Strategy
Company: Independent Contractor
Client: DesignShop, Material Bank
My role: Creative Director
• Creative direction
• Brand tone
• Marketing strategy
• Retail experience
• Campaign ideation
The TLDR
To establish DesignShop as a distinctive, consumer-facing brand, I developed an editorial-style brand tone and experience and marketing strategy — shaping the objectives and vision for their "Get Inspired" service.
Using high-level web vignettes and campaign concepts, I illustrated how curated material collections — framed through trends, designers, and brand narratives — could elevate trend discovery and material selection, creating a seamless path from inspiration to purchase.
As DesignShop evolves in 2025, it is positioned to become a premier, consumer-friendly destination for residential designers.
With DesignShop, Material Bank is expanding into residential design, offering a vast library of materials for designers at all levels.
DesignShop must establish itself as a consumer-facing brand with a distinctive, elevated, and emotional brand identity that differentiates it from typical e-commerce material suppliers. I was asked to assemble a vision for their brand tone, experience objectives, and marketing strategy as well as samples for how this might play out across their “get inspired” web service.
The Challenge
Bridging interior design, storytelling, and digital design, I developed an editorial-style and consumer-focused brand, experience, and marketing strategy for DesignShop. Using high-level web vignettes and campaign concepts, I illustrated how their “Get Inspired” service could elevate trend discovery, material selection, and provide seamless pathways from inspiration to purchase.
The Solution
I crafted digital modules that featured curated material collections through trend, designer, and brand narratives, differentiating DesignShop from Material Bank’s trade focus and positioning it as the premier destination for design inspiration and material selection.
Vignette 1
Vignette 2
I developed campaign concepts focusing on three key themes:
Brand Awareness & Positioning
Product Discovery & Consumer Engagement
Education & Brand Trust-Building
Campaign Ideation
Focusing on Brand Awareness & Positioning, this campaign positions DesignShop as the most intuitive, inspiring, and expert-curated material selection platform available. It highlights how DesignShop simplifies the process — whether you’re a beginner designing your first space or a seasoned pro curating high-end interiors.
Campaign 1 | Designed For You
Finding the perfect materials should be as easy as finding and honing your personal style. Focusing on Product Discovery & Consumer Engagement, this campaign introduces an interactive Material Finder tool that suggests materials based on design aesthetics, functionality, and lifestyle needs.
Campaign 2 | Material Matchmaker
Focusing on Education & Brand Trust-Building, this campaign takes a deep-dive into material characteristics, where they come from or how they’re made, and why they matter — establishing DesignShop as a trusted source of knowledge, not just a marketplace.
Campaign 3 | Behind the Materials
The Results
With an elevated by accessible tone and enhanced user experience, DesignShop can transform from a sampling platform into an inspirational design destination — one that educates, inspires, and converts customers through a seamless blend of storytelling, technology, and commerce.